These six commandments from marketing and communications professional Nancy Roberts will help guide your chorus’s social media tactics and save time and money.
With the decline of print and the rise of digital media, the role of music criticism has changed. Veteran journalists share their thoughts on what the new landscape means for critics – and choruses.
Social media, email, text messaging, and more. Within the changing landscape of technology and communication methods, how do leaders of children/youth choruses navigate the most effective strategies for maintaining communication with choristers, parents, and alumni?
The holidays are an especially busy and rewarding time to be a choral singer — balancing family celebrations and errands with rehearsals and performances. In honor of the season, here’s a special list of telltale signs that you might be a singer in a chorus.
We all know that there is something special about being a choral singer. In fact, Chorus America's research shows that singers are more likely to be good citizens that make positive contributions to their communities than people who don't sing in a chorus. However, there are other qualities that set chorus members apart in ways that are a bit more...unique. With some creativity and the help of our Facebook followers, we came up with 11 signs that you might be a choral singer.
Choruses are finding crowdfunding success, from raising money for specific projects to participating in community giving events.
Plug the words “choir videos” into your search engine and you’ll get an astounding number of links (Google found 112,000,000. Yes, million.) Is your chorus among them? It could be—and more easily than you may think. Chorus America asked several choruses to tell us how they are making video a key part of their marketing strategy.
Strategies for reaching out to prospective singers
Drawing on a wide range of arts industry research and his own observations about the larger environment in which arts groups operate, Alan Brown shares six interrelated macro trends affecting audience behaviors and demand for arts programming.
"To Tweet or Not ToTweet," a PowerPoint presentation on how to develop a social media strategy for your chorus given at the 2010 Conference.