The Changing Role of Nonprofit Websites

Nonprofits expect that their social media strategy will change rapidly, but many don't understand that their websites need to constantly evolve as well, writes Colleen Dilenschneider on her Know Your Own Bone blog. One easy test: write down the single most important action that you want people to take as a result of visiting your website. Then look at your website, and see how easy it is to tell that this action is a priority.